SERVICES

What is Art Direction?

Art Direction combines art with design, giving it substance and meaning with a sprinkling of humanity. It can influence apps, websites, music, movies, magazines, and basically anything that’s interactive.

Example of an art direction moodboard in Sketch

An example of an art direction concept board in Sketch

Art Direction goes deeper than design

Art direction is the concept and decisions; it clarifies and defines the design. It focuses more on conveying a specific message to a particular audience, something unforgettable and thought-provoking. It basically wants to feel good. Design is the foundation of the communication, the process and production. It looks more at the compositions overall balance and contrast in colours, and it wants to look good.

A flow breaking down the roles of an Art Director

Need a designer?

Then let’s have an introductory chat. Feel free to take a look through a selection of my design work below and send me a message. I’ll brew the coffee if you bring the cake. This might just be the start of something awesome.

Made with ❤︎ and ☯︎. Copyright Jessica denHeyer 2020. All rights reserved.

Made with ❤︎ and ☯︎. Copyright Jessica denHeyer 2020. All rights reserved.