Art Direction combines art with design, giving it substance and meaning with a sprinkling of humanity. It can influence apps, websites, music, movies, magazines, and basically anything that’s interactive.
Art direction is the concept and decisions; it clarifies and defines the design. It focuses more on conveying a specific message to a particular audience, something unforgettable and thought-provoking. It basically wants to feel good. Design is the foundation of the communication, the process and production. It looks more at the compositions overall balance and contrast in colours, and it wants to look good.
If you're interested in discussing an upcoming project, or simply have some questions about art direction, I would love to talk to you. I’ll pop the kettle on. You can bring the cake. Drop me a quick message, and I'll get back to you.