An example of an art direction concept board in Sketch

Art Direction goes deeper than design

Art direction is the concept and decisions; it clarifies and defines the design. It focuses more on conveying a specific message to a particular audience, something unforgettable and thought-provoking. It basically wants to feel good. Design is the foundation of the communication, the process and production. It looks more at the compositions overall balance and contrast in colours, and it wants to look good.

Looking for an art director or consultant?

If you're interested in discussing an upcoming project, or simply have some questions about art direction, I would love to talk to you. I’ll pop the kettle on. You can bring the cake. Drop me a quick message, and I'll get back to you.