UX and Art Direction for Berlin-based pricing software startup, Priceloop

CLIENT

Priceloop

ROLE

UX Designer
Art Director

DATE

2021

BRIEF

Priceloop is a Berlin start-up, that automates prices and maximises profit with its data-driven pricing software. They required a corporate website to tease their SaaS product while targeting potential new employees to help rapidly expand their team. 

The briefing was to have a clear engineering focus, utilising emojis and mono typography. I was keen for the look and feel to stand out against their competitors, offering something fresh and more playful, while maintaining a sophisticated and mysterious feel.

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