UX and Art Direction for Berlin-based pricing software startup, Priceloop
Priceloop is a Berlin start-up, that automates prices and maximises profit with its data-driven pricing software. They required a corporate website to tease their SaaS product while targeting potential new employees to help rapidly expand their team.
The briefing was to have a clear engineering focus, utilising emojis and mono typography. I was keen for the look and feel to stand out against their competitors, offering something fresh and more playful, while maintaining a sophisticated and mysterious feel.